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  • Conan Mulisch

Ad Types Available on Meta Ads

Meta Ads offers a wide range of ad types to suit different business goals and target audiences. In this blog post, we'll explore some of the key ad types available on Meta Ads and how they can help you achieve your advertising objectives.

1. Image Ads

Image ads are one of the simplest and most commonly used ad formats on Meta Ads. With image ads, you can showcase your products, services, or brand through visually appealing static images. It's important to choose high-quality and eye-catching images that grab the attention of your target audience. Keeping text overlays below 20% of the entire image will ensure no restriction on reach. Learn more about how static image ads continue to thrive in a more interactive digital landscape.

2. Video Ads

Video ads have become increasingly popular due to their ability to captivate and engage viewers. With video ads on Meta Ads, you can tell a compelling story, highlight product features, or demonstrate how your service works. Read our guide on effective video production for video ads!

Videos allow you to convey your brand's message in a more dynamic and interactive way, making them highly effective for driving engagement and conversions. If running longer-form video content on Meta, ensure to leverage remarketing audiences based on the duration of video viewed, for shorter-form video retargeting or other retargeting strategies. Click for Everything You Need to Know About Remarketing Audiences.

3. Carousel Ads

Carousel ads allow you to showcase multiple images or videos within a single ad unit. Users can swipe through the carousel to view each creative element. This ad format is particularly useful for showcasing a range of products, highlighting different features, or telling a sequential story. Carousel ads provide a more interactive experience for users and can effectively drive engagement and conversions. E-commerce website owners, read our Essential Guide to Building a Successful Online Storefront.

4. Collection Ads

Collection ads combine videos or images with a product catalog, creating an immersive browsing experience for users. When users tap on the ad, they are taken to a full-screen instant experience where they can view more details about the products and make a purchase. Collection ads are ideal for businesses with multiple products or e-commerce brands looking to drive sales.

5. Lead Generation Ads

Lead generation ads are designed to capture user information, such as name and email address, directly within the ad unit. This format eliminates the need for users to navigate to an external landing page, streamlining the lead generation process. Leads generated through these ad types are often much lower cost than website lead conversions however the lead quality typically correlates. It is important to differentiate these leads in the CRM or have a manual lookback attribution each month to ensure the ROI is positive from these lead generation ads.

6. Dynamic Ads

Dynamic ads allow you to automatically promote your product range to relevant users. These ads, through dynamic remarketing, can be personalized based on users' past behavior, ensuring that they see products that they engaged with the most, on previous website visits. Dynamic ads are highly effective for driving conversions from the retargeting audiences but can also be used to prospect potential new customers.


These are just a few of the ad types available on Meta Ads. Each ad format offers unique features and benefits, allowing you to tailor your advertising strategy to meet your specific business goals. Remember to define your target audience, set clear objectives, and continuously monitor and optimize your campaigns to maximize their effectiveness. Read our quick summary for analyzing and improving Meta advertising performance.

Ready to take your advertising to the next level? Explore the various ad types on Meta Ads and unleash the power of digital advertising to reach and engage your target audience like never before.

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