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Conor Mc Niffe
9 min read
Everything You Need to Know About Retargeting and Remarketing
Remarketing is the digital activity of reaching out to users who have previously interacted with the business. The manner of reaching out...
24

Peggy Yeh
7 min read
An In-Depth Exploration of Google & Microsoft Shopping Ads Optimization
The utilization of Shopping advertisements on prominent platforms such as Google and Microsoft presents a lucrative avenue for...
8


Conor Mc Niffe
7 min read
What Metrics To Review When Assessing Digital Advertising Performance
Just like the world of digital advertising channels, the array of metrics available for analyzing performance is convoluted and...
18

Conor Mc Niffe
8 min read
A Comprehensive Guide to Paid Advertising Channels
With a myriad of platforms each offering unique features and audiences, finding the right mix for your business is paramount but equally...
13

Peggy Yeh
3 min read
Maximizing Conversions: Strategies for Success in Google Shopping Ads
As an online retailer, driving conversions is crucial for the success of your business. With Google and Microsoft Shopping Ads, you have...
5
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