What Metrics To Review When Assessing Digital Advertising Performance
Just like the world of digital advertising channels, the array of metrics available for analyzing performance is convoluted and...
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Conor Mc Niffe
8 min
A Comprehensive Guide to Paid Advertising Channels
With a myriad of platforms each offering unique features and audiences, finding the right mix for your business is paramount but equally...
13
Conor Mc Niffe
2 min
Understanding the Limitations of Performance Max
Performance Max, is a Google Ads' campaign type designed to maximize performance across multiple Google networks and inventory. We...
7
Conor Mc Niffe
2 min
Unleashing the Power of Google's Performance Max: A Complete Guide for Advertisers
One recent platform innovation that has taken the advertising landscape by storm is Google's Performance Max. This powerful advertising...
6
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