Everything You Need to Know About Retargeting and Remarketing
Remarketing is the digital activity of reaching out to users who have previously interacted with the business. The manner of reaching out...
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Conor Mc Niffe
11 min
A Technical Deep Dive into Search Advertising Optimization
This blog post will take you on a deep dive into the technical aspects of Search ads performance, covering everything from keyword...
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Conor Mc Niffe
7 min
What Metrics To Review When Assessing Digital Advertising Performance
Just like the world of digital advertising channels, the array of metrics available for analyzing performance is convoluted and...
14
Conor Mc Niffe
8 min
A Comprehensive Guide to Paid Advertising Channels
With a myriad of platforms each offering unique features and audiences, finding the right mix for your business is paramount but equally...
13
Conan Mulisch
3 min
Cracking the Code: A Deep Dive into Ad Rank and Quality Score in Search Ads
In the increasingly complex and competitive landscape of Search advertising, understanding the intricacies of ad rank and quality score...
6
Conor Mc Niffe
3 min
Choosing between Google and Microsoft for Search Advertising
When it comes to search advertising, two major players dominate the market: Google and Microsoft Advertising (formerly Bing Ads). As...
12
Conan Mulisch
4 min
Mastering the Art of Search Ads: A Comprehensive Guide for Beginners
Search ads can be a powerful tool depending on your advertising objectives. By harnessing the scale of Google and Microsoft search...
26
Conan Mulisch
3 min
How to Optimize your Google and Microsoft Search Ad Campaigns
In the highly competitive digital landscape, businesses strive to maximize their online visibility and attract qualified leads. One...
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