Everything You Need to Know About Retargeting and Remarketing
Remarketing is the digital activity of reaching out to users who have previously interacted with the business. The manner of reaching out...
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Conor Mc Niffe
- 7 min
What Metrics To Review When Assessing Digital Advertising Performance
Just like the world of digital advertising channels, the array of metrics available for analyzing performance is convoluted and...
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Conor Mc Niffe
- 8 min
A Comprehensive Guide to Paid Advertising Channels
With a myriad of platforms each offering unique features and audiences, finding the right mix for your business is paramount but equally...
13
Conor Mc Niffe
- 7 min
The Latest Trends in Digital Advertising
The digital advertising space is in constant growth and 2024 shows further progression. In the past year alone, digital ad spend globally...
5
Conan Mulisch
- 2 min
The Power of Storytelling: Building Emotional Connections through Video Advertising
The Art of Storytelling Since time immemorial, storytelling has bonded people together allowing us to see the profundity of similar...
19
Peggy Yeh
- 3 min
Beyond Views: Measuring the True Success of Your Video Advertising Strategy
With billions of videos being viewed every day, measuring the success of your video advertising strategy goes beyond simply counting...
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Conan Mulisch
- 4 min
Lights, Camera, Clicks: Crafting Compelling Video Ads for Maximum Impact
With endless content flooding your audiences' screens, how can you make your brand stand out? One answer lies in the power of Video Ads....
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