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Conor Mc Niffe7 min readDigital AdvertisingWhat Metrics To Review When Assessing Digital Advertising PerformanceJust like the world of digital advertising channels, the array of metrics available for analyzing performance is convoluted and...
Conor Mc Niffe8 min readDigital AdvertisingA Comprehensive Guide to Paid Advertising ChannelsWith a myriad of platforms each offering unique features and audiences, finding the right mix for your business is paramount but equally...
Conan Mulisch3 min readMeta AdsThe Basics for Optimizing Meta (Facebook and Instagram) Ad PerformanceAmong the various digital media platforms available, Meta (Facebook and Instagram) stands out as one of the most powerful and effective...
Peggy Yeh3 min readMeta AdsCrafting Irresistible Meta Ad Creatives: A Design and Copy Deep DiveMeta advertising, on Facebook and Instagram, has become a powerful tool for businesses to reach their target audience, drive engagement,...
Conan Mulisch3 min readMeta AdsAd Types Available on Meta AdsMeta Ads offers a wide range of ad types to suit different business goals and target audiences. In this blog post, we'll explore some of...
Conan Mulisch3 min readCreativeThe Importance of Static Creative in Ad ExecutionStatic Creative's Place in the World of Dynamic Ads In the ever-evolving realm of digital ads, the stalwart of static creative execution...