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Leveraging Social Proof to Augment Your Marketing Communications
Trust and credibility are undoubtedly major pillars underpinning transactions in the modern world and only growing as prominent factors...
Peggy Yeh
2 min read
18


Everything You Need to Know About Retargeting and Remarketing
Remarketing is the digital activity of reaching out to users who have previously interacted with the business. The manner of reaching out...
Conor Mc Niffe
9 min read
24

What Is Conversion Rate Optimization?
Website Conversion Rate Optimization (CRO) is a multifaceted discipline that demands technical precision and a methodical approach. In...
Conor Mc Niffe
5 min read
31

An In-Depth Exploration of Google & Microsoft Shopping Ads Optimization
The utilization of Shopping advertisements on prominent platforms such as Google and Microsoft presents a lucrative avenue for...
Peggy Yeh
7 min read
8


A Technical Deep Dive into Search Advertising Optimization
This blog post will take you on a deep dive into the technical aspects of Search ads performance, covering everything from keyword...
Conor Mc Niffe
11 min read
12


What Metrics To Review When Assessing Digital Advertising Performance
Just like the world of digital advertising channels, the array of metrics available for analyzing performance is convoluted and...
Conor Mc Niffe
7 min read
18

A Comprehensive Guide to Paid Advertising Channels
With a myriad of platforms each offering unique features and audiences, finding the right mix for your business is paramount but equally...
Conor Mc Niffe
8 min read
13


The Latest Trends in Digital Advertising
The digital advertising space is in constant growth and 2024 shows further progression. In the past year alone, digital ad spend globally...
Conor Mc Niffe
7 min read
5


Understanding the Limitations of Performance Max
Performance Max, is a Google Ads' campaign type designed to maximize performance across multiple Google networks and inventory. We...
Conor Mc Niffe
2 min read
7


Unleashing the Power of Google's Performance Max: A Complete Guide for Advertisers
One recent platform innovation that has taken the advertising landscape by storm is Google's Performance Max. This powerful advertising...
Conor Mc Niffe
2 min read
7

Maximizing Conversions: Strategies for Success in Google Shopping Ads
As an online retailer, driving conversions is crucial for the success of your business. With Google and Microsoft Shopping Ads, you have...
Peggy Yeh
3 min read
5


The Power of Storytelling: Building Emotional Connections through Video Advertising
The Art of Storytelling Since time immemorial, storytelling has bonded people together allowing us to see the profundity of similar...
Conan Mulisch
2 min read
19


Beyond Views: Measuring the True Success of Your Video Advertising Strategy
With billions of videos being viewed every day, measuring the success of your video advertising strategy goes beyond simply counting...
Peggy Yeh
3 min read
3


Lights, Camera, Clicks: Crafting Compelling Video Ads for Maximum Impact
With endless content flooding your audiences' screens, how can you make your brand stand out? One answer lies in the power of Video Ads....
Conan Mulisch
4 min read
9

Visual Impact: Design Principles for Creating Engaging Display Ad Campaigns
In this blog post, we will explore essential design principles that can help you create engaging Display Ad campaigns. Whether you're a...
Peggy Yeh
2 min read
8


Riding the Wave of Innovation: The Latest Trends in Display Ad Formats
As technology continues to evolve, so do the ways in which we engage with consumers. One area that has seen significant innovation in...
Conan Mulisch
3 min read
5


Targeting Success: Strategies for Precision in Display Advertising
With Display Advertising, businesses have the opportunity to reach their target audiences with precision and engage them in meaningful...
Peggy Yeh
2 min read
9


The Basics for Optimizing Meta (Facebook and Instagram) Ad Performance
Among the various digital media platforms available, Meta (Facebook and Instagram) stands out as one of the most powerful and effective...
Conan Mulisch
3 min read
7


Crafting Irresistible Meta Ad Creatives: A Design and Copy Deep Dive
Meta advertising, on Facebook and Instagram, has become a powerful tool for businesses to reach their target audience, drive engagement,...
Peggy Yeh
3 min read
9


Cracking the Code: A Deep Dive into Ad Rank and Quality Score in Search Ads
In the increasingly complex and competitive landscape of Search advertising, understanding the intricacies of ad rank and quality score...
Conan Mulisch
3 min read
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